Keen observation! We needed to start somewhere with our messaging, and that place is basically to reach out to people in my own position. Given that familiarity, we could build a message and test it out in this niche.
In some regards I'd love for that niche to be large enough to provide a good revenue stream for our team. The features we'd build would be more obvious to us, and they could be designed for a more technically-skilled audience.
That seems unlikely, though. And while building for the technical folks is enticing, I also would love a world where more people from various backgrounds are blogging. I would love to be able to go read 20 years of blog posts from my parents, or to read blog posts that my children write as they enter adulthood.
We've already done some user testing with non-technical folks and there are, of course, glaring challenges. Building for regular people who'd like to write will be hard work, but we have a team with lots of experience in this area!
In some regards I'd love for that niche to be large enough to provide a good revenue stream for our team. The features we'd build would be more obvious to us, and they could be designed for a more technically-skilled audience.
That seems unlikely, though. And while building for the technical folks is enticing, I also would love a world where more people from various backgrounds are blogging. I would love to be able to go read 20 years of blog posts from my parents, or to read blog posts that my children write as they enter adulthood.
We've already done some user testing with non-technical folks and there are, of course, glaring challenges. Building for regular people who'd like to write will be hard work, but we have a team with lots of experience in this area!