I'm curious, what's the point of paying for Optery per year? Isn't removing your data be a one time request. Except for supporting new brokers that might appear.
Your point is spot on. Data removal services have an aspect where a ton of value is obtained in the first 1 - 4 months as the majority of profiles are wiped away, and then after that you're sort of in maintenance mode where the service catches profiles as they pop back up, or when new data brokers are added to the system for coverage.
Optery generally has 2 types of customers:
- The first type are those that care a lot about their privacy and the cost of an ongoing subscription is insignificant to them, so they keep the service running on an ongoing basis for the ongoing automated scans and removals and for getting new data brokers they get coverage for immediately as they are added into the system.
- The second type of customer is more price conscious and is basically looking back and forth between their credit card statement and their Optery dashboard each month and then they either pause or cancel the subscription when they feel they're reached a good stopping point. Optery's pause subscription feature is very popular for this type of customer and you can use it to automatically re-start the service in 3, 6, 9 months, etc.
- Another thing to point out is many other services only offer Yearly subscriptions, Optery offers Yearly or Monthly. If you're price conscious, the Monthly is nice because you can turn it on and off, or pause it as you wish.
More detail on the topic of keeping Optery running on an ongoing basis is on the Optery Help Desk here:
This is a great suggestion and we would like to add this. Not because it would provide any revenue lift though, but because it is what some Optery customers have been asking for, e.g. can I have a lower cost subscription that runs every other month, or every three months, etc. Technically, you can do this today by cancelling and re-starting a Monthly subscription at your desired cadence, or pausing and re-starting your subscription periodically, but that requires manual effort. A configurable cadence is definitely on our backlog though.
