On: Companies embracing SMS for account logins should ...

[hedora]

Why does the service provider care about account takeover, from a financial perspective?

They can always reset the password on their end, given proof of identity (if the account matters).

[romwell → hedora]

>Why does the service provider care about account takeover, from a financial perspective?

Indeed, caring in any way about users of your product or service is merely a liability and a cost center.

[rrr_oh_man → romwell]

I honestly don't want that type of overprotective caring that cares so. much. about you that it restricts you in meaningful ways.