I like the spirit but I'm highly cautious of the measure we choose. E.g. "80%+ of their service addresses" basically means "They can only advertise 25 mbit plans despite massive fiber investments". The intent being few people hear about plans not available in their area but the effect being yet another reason to not bother trying to serve rural areas.
Obviously the measure could be improved, particularly by making it an "and" instead of an "only" (e.g. "Most all service areas with up to 25 mbps, select service areas with up to 5 gbps. Check your location for details") but, for all the song and dance, I'm not sure such a thing really makes much meaningful impact to the consumer in the end (unless, again, it's so restrictive to have negative impacts instead) as regardless you're going to have to check your actual address and see if you're in the remaining x% that doesn't get that speed anyways.
I'm a big fan of just flat requiring "up/down for up to x GB/TB per month" in the advertisement though. Worst impact of that is the viewer just doesn't care.
Obviously the measure could be improved, particularly by making it an "and" instead of an "only" (e.g. "Most all service areas with up to 25 mbps, select service areas with up to 5 gbps. Check your location for details") but, for all the song and dance, I'm not sure such a thing really makes much meaningful impact to the consumer in the end (unless, again, it's so restrictive to have negative impacts instead) as regardless you're going to have to check your actual address and see if you're in the remaining x% that doesn't get that speed anyways.
I'm a big fan of just flat requiring "up/down for up to x GB/TB per month" in the advertisement though. Worst impact of that is the viewer just doesn't care.