Er.. What? The developer can price it at whatever he wants. If no competition exists, that price can be very high. That's not manipulation, that's capitalism.
If someone broke into the owner's house or office and copied their work, then clearly a crime has taken place. However, in the vast majority of cases, the owner gives or sells a copy to someone, and a descendant of that copy is what ends up being repackaged or copied for free. In this case, the problem was not that someone "took someone's work and repackaged it as free", but that the owner already sold the work.
The idea that the owner can sell something and still own it is simply at odds with digital copying. No law will change this, but it's apparently harder to communicate than King Canute's point about the tide was. :)
