Speaking personally an American, any smart person building useful stuff is welcome in my country. That alone _is_ extraordinary ability, in my opinion (can’t speak to the intent behind the law).
You're reading the term too literally. USCIS has set the terms for what it means and the same USCIS has determined that op meets the criteria regardless of what you think it should mean.
Since Melania Trump was a reasonably successful model, it's actually not difficult for her since she could probably easily satisfy 3 of the following —
Evidence of published material about you in professional or major trade publications or other major media
Evidence that you have been asked to judge the work of others, either individually or on a panel
Evidence that your work has been displayed at artistic exhibitions or showcases
Evidence of your performance of a leading or critical role in distinguished organizations
Evidence that you command a high salary or other significantly high remuneration in relation to others in the field
Evidence of your commercial successes in the performing arts
