It sounds like Ubisoft wants their streaming and subscription services to grow, but reality doesn't line up with their vision.
They are purchasing long term streaming rights from other companies like Activision Blizzard.
"Ubisoft recently announced the completion of the transaction with Activision Blizzard giving
Ubisoft the perpetual cloud streaming rights for Call of Duty and all other existing Activision
Blizzard Console and PC titles as well as those releasing over the next 15 years. These rights
will further strengthen Ubisoft’s content offering through its subscription service Ubisoft+ as
well as allowing Ubisoft to license them to third parties."
It seems they are betting on a speculative market. They assume people will treat owning games like owning DVDs in the past.
From what is said in the article, it sounds like they are probably worried about losing a lot of money on this bet.
They reported a net loss of nearly half a billion euros last year.
It sounds like Ubisoft wants their streaming and subscription services to grow, but reality doesn't line up with their vision.
They are purchasing long term streaming rights from other companies like Activision Blizzard.
"Ubisoft recently announced the completion of the transaction with Activision Blizzard giving Ubisoft the perpetual cloud streaming rights for Call of Duty and all other existing Activision Blizzard Console and PC titles as well as those releasing over the next 15 years. These rights will further strengthen Ubisoft’s content offering through its subscription service Ubisoft+ as well as allowing Ubisoft to license them to third parties."
It seems they are betting on a speculative market. They assume people will treat owning games like owning DVDs in the past.
From what is said in the article, it sounds like they are probably worried about losing a lot of money on this bet.
They reported a net loss of nearly half a billion euros last year.