Ironic tl;dr, the author separates Google culture from business but Google is not just another public company in the NASDAQ. It is a company that impacted and impacts [political] viewpoints of people around the world. In the past "common" people could create content and be visible, now SEO is an impossible game that requires big budgets. Google forgets things (sites) and it is not "Organizing the world's information" [1]. It is just stockpiling it. The company is not a McDonald's. If the soul of the company culture changed it means the seeds for [1] are dead.
[1] https://blog.google/products/search/information-sources-goog...