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Although I feel sad for saying this, what I think is sane is: don't compete with the Chinese.

Unless you can build an audience of extremely loyal fans. In that case, I'd suggest to start pitching your vision for a US-made toaster and sell a refundable pre-purchase (like 10% of the toaster).

If you can't attract a large enough fan base, you won't be successful, I'm afraid.




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