Also, some companies stopped including the essential data in the email itself, eg. eshops won't list the products or tracking numbers directly in the order confirmation email, but only link to their website where gmail can't extract it. I think I've seen some airlines do the same, though most do include a boarding pass attachment.
Just like how California is a big enough market that it drove emissions improvements in American cars, Europe is a big enough market that it drives privacy improvements in the world-wide internet.
