European countries have had aviation industries stretching back to the 1910s. They always had the engineering. But making a good product is not enough. You have to SELL it.
No what made Airbus start winning in the 1980s was hiring a former Boeing salesman. That's when they took off. Convincing air liners to take a chance and order Airbus planes.
No what made Airbus start winning in the 1980s was hiring a former Boeing salesman. That's when they took off. Convincing air liners to take a chance and order Airbus planes.