There isn’t anything in life that’s “stable”. Not one single thing. Even rocks on the ground erode.
Because of inflation, stable is actually shrinking. If you raise prices perfectly in lock step with inflation, trends and tastes of your customers still change, necessitating innovation if only to maintain the exact same level.
In reality, you have to grow to ensure when the ground shifts from under you, there is still some buffer. Growth is insurance against an ever changing, unpredictable world.
The people who think things never change are people without imagination. They want safety and security, but that is an illusion.
Because of inflation, stable is actually shrinking. If you raise prices perfectly in lock step with inflation, trends and tastes of your customers still change, necessitating innovation if only to maintain the exact same level.
In reality, you have to grow to ensure when the ground shifts from under you, there is still some buffer. Growth is insurance against an ever changing, unpredictable world.
The people who think things never change are people without imagination. They want safety and security, but that is an illusion.