> By the time XM and Sirius launched, radio was a medium almost exclusively targeting drive time commuters. To say the Telecommunications Act killed rock, you have to establish that linear rock radio could have survived the iPod. Come on.
Drive time radio is the most valuable segment there is - the audience is completely captive. This isn't Europe: Americans drive, most drivers do it at the same time each day.
SiriusXM was the Spotify of their day, needing to hire Howard Stern (Gen X's Joe Rogan) to boost subscriber numbers. For driving, plenty of people still listen to free over-the-air FM radio.
Drive time radio is the most valuable segment there is - the audience is completely captive. This isn't Europe: Americans drive, most drivers do it at the same time each day.
SiriusXM was the Spotify of their day, needing to hire Howard Stern (Gen X's Joe Rogan) to boost subscriber numbers. For driving, plenty of people still listen to free over-the-air FM radio.