There's nothing inherently "wrong" with communication, which at its simplest form is what "social media" is. It is just communication, with media. We have had this for a long while.
The difference came when the businesses started optimising for engagement rather than happiness or connectedness to friends.
Using engagement, which drives ad revenue, as the metric for success means you design a system that is addictive.
The issue is optimising for engagement because humans are hardwired to find certain things moreish. Our dopamine system is easily abused and hijacked.
Digital communication is good. Engagement optimisation is bad. This means businesses need another model of revenue outside ad revenue, which sadly is the most profitable.
At a lower level, capitalism thrives on over-consumption. Fast fashion, doom scrolling, high-waste food produce supply chains; it's all over-consumption that takes advantage of human psychology to fuel energy gradients from which profits can be found as cash transits across the gradient as people expend energy maintaining it.
This might sound reductive, but until we realise that sustainability in ALL things is very important, and we built that into consumer mindset, we will keep being hijacked on every front.
The question is, how do we design things that are SUSTAINABLE from revenue to user psychology? Given that we can't collectively manage to do that to save our own planet, I don't hold much hope in us even looking for an answer. The system is broken. Sustainability isn't profitable. Humans are myopic.
The difference came when the businesses started optimising for engagement rather than happiness or connectedness to friends.
Using engagement, which drives ad revenue, as the metric for success means you design a system that is addictive.
The issue is optimising for engagement because humans are hardwired to find certain things moreish. Our dopamine system is easily abused and hijacked.
Digital communication is good. Engagement optimisation is bad. This means businesses need another model of revenue outside ad revenue, which sadly is the most profitable.
At a lower level, capitalism thrives on over-consumption. Fast fashion, doom scrolling, high-waste food produce supply chains; it's all over-consumption that takes advantage of human psychology to fuel energy gradients from which profits can be found as cash transits across the gradient as people expend energy maintaining it.
This might sound reductive, but until we realise that sustainability in ALL things is very important, and we built that into consumer mindset, we will keep being hijacked on every front.
The question is, how do we design things that are SUSTAINABLE from revenue to user psychology? Given that we can't collectively manage to do that to save our own planet, I don't hold much hope in us even looking for an answer. The system is broken. Sustainability isn't profitable. Humans are myopic.