I see this as being the Corolla to Turris's Unimog. The Omnia is a sliders-to-the-right dreambox with every possible interface, it has a freakin' SFP slot, three miniPCIe slots, I mean, wow.
As a result, it's capable of 99% of jobs, but it's only the best choice for about 2% of them. For most things, the Omnia is tremendous overkill and nowhere near cost effective. Therefore it suffers low sales volume, and the price never comes down.
This new box might only be capable of 75% of jobs, but it should be a good cost-effective choice for quite a lot of them. It still won't be the cheapest, but it'll be reasonable, and they should sell truckloads of them.
the turris devices are tinker friendly, feature rich and high quality - and not cheap.
truth be told, the aio router-server embedded thing seems very difficult because peoples expectations vary widely and the whole ids/dpi and media-server stuff gets somewhat more demanding at gigabit speeds than what unoptimized stacks can accomplish with commodity low-power hardware.
