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Adding to that, I was watching Doug DeMuros round on YouTube the other day.

He noted that his views were down, and he likely suspected some of his audience had moved to TikTok.

Or something along those lines :-)

Doug is a massive Car Review YouTuber - maybe the biggest?

I can’t imagine seeking out the same content I get on YouTube but on TikTok.

But then it’s not content I guess, it’s attention. Is TikTok just stealing attention and will watch anything that served to them on the platform they happen to on that day.

Makes you wonder how much power personalities actually have :-/




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