the amount of ads are not really relevant, rather how relevant the ads are to what I'm searching for. I personally wouldn't mind of all of the results were ads as long as they were relevant.
sometimes some of the ads are very irrelevant, which is annoying for sure.
I don’t think it’s possible to have 12 relevant ads in a page. And even it was, I would definitely be pissed off if I saw 5+ relevant ads. Because they could be revelant, meaning they could be informing me of something I would like to buy at some point, but they would be distracting as hell.
I want to know, eg if it’s possible to repair a broken headphone cable by myself, not learning about repair shops or multiple interesting new headphones and cables that exist in the market.
About your last sentence, it is pretty clear to me that most of ads are irrelevant most times. So I think you are more annoyed than your nonchalant tone in these comments make it look like
sometimes some of the ads are very irrelevant, which is annoying for sure.