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The thing is, if someone decided to stock that toaster on the shelf at Target, it wouldn't sell. Most people make so little toast that the words "duty cycle" or "slices per hour" are not even in their vocabulary. People are simply making purchasing decisions with a higher weight on other criteria.

Maybe, for the environment's sake, people should be buying and using appliances for 70 years. But do people actually want a kitchen full of appliances that are 35 years old on average? Probably not, thrift shops are still full of contemporarily made appliances that were discarded before their useful life ended.




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