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This seems to be great marketing.

https://9to5mac.com/2023/12/18/apple-halting-apple-watch-ser...

> In a statement to 9to5Mac, Apple has announced that it will soon halt sales of its flagship Apple Watch models in the United States.

> The Apple Watch Series 9 and Apple Watch Ultra 2 will no longer be available to purchase from Apple starting later this week.

And https://www.cnn.com/2023/12/18/tech/apple-halt-sales-apple-w... cleverly paired the story with a file photo of people lining up outside an Apple Store.

> The company confirmed to CNN it will no longer be selling its Apple Watch Series 9 and Apple Watch Ultra 2, starting Thursday on Apple.com and from retail locations after December 24.

Get more people captive shoppers in their brick&morder stores during the shopping frenzy.

> In October, the International Trade Commission ruled that Apple was in violation of Masimo’s pulse oximeter patent, which uses light-based technology to read blood-oxygen levels. President Biden has 60 days to review the ruling before a ban could go into effect.

> “While the review period will not end until December 25, Apple is preemptively taking steps to comply should the ruling stand,” the company said in a statement.

It's nice for review of the ruling to drag its feet until after the Christmas shopping period.

With the news hype, Apple might even come out ahead?




This was my thought exactly.

“Oh it’s a shame we have to shut sales off. But don’t worry, it’ll still be available until we can’t guarantee before-Christmas shipping.”

They’ll have a solution worked out by the beginning of Jan.


nit: it's "brick and mortar"


Thanks; weird typo. (I guess that's how I pronounce it in my accent, but I always visualize the word with the correct spelling.)




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