They've skated by with this sort of completely insensitive handling of customers for years and my (completely anecdotal) recent experience is that less technical people are starting to take note. I have friends who have never cared about investing their entire digital lives in Google who are suddenly asking about de-Googling. I hope it prompts a change, but in the meantime I never recommend to friends or family they put anything solely in Google they can't afford to lose.
