I’m not from the us, so just watched it. It’s very surprising to me that such a coarse ad would show to so many people. To me ( and I have kids ) it feels instantly very very wrong.
While I appreciate ms now makes a controller for people with disabilities ( it’s great ) , I don’t like the fact they’re making ads about them. In the grand scheme of things, their involvement with disabled people is tiny, and this ad just makes me feel very very strongly they’re taking advantage of these kids because the ad isn’t about the kids it’s about ms .
I might be missing something here, either culturally ( I’m not American and have different concerns) or something else altogether. Could someone help me here see through this ?
Edit ( I’ve thought about it a bit more, this ad is very disturbing to me): in my country ( France), I think this would be immediately perceived as a megacorp exploiting kids ( we don’t trust megacorps and this looks like a Pr stunt)
To be fair they did actually make the adaptive controller and you can buy it right now. It isn't even that expensive. They really did make gaming more accessible for many.
As a company that is something you'd be proud of and your marketing department would be stupid not to show it off. I still thinking it wouldn't be as well received in my country (Netherlands) either, especially if played during something like the super bowl.
This device Sony has made here in comparison really does feel like a little PR stunt, because it looks absolutely useless compared to xbox's adaptive controller. It includes just one stick that's still an actual joystick... The adaptive controller has two large pads for sticks and allows you to connect any external device to act as an additional input. I am curious how far Sony will take this.
The Microsoft Superbowl commercial was powerful.
https://www.youtube.com/watch?v=kW46iX_2tFo