It's an airline term, I am not a lawyer at all but I feel like there's an argument somewhere that using it as a brand for an intelligent/computer assistant, or, fine if you want to be buzzwordy, AI assistant on a computer is a novel use.
A bit like "Apple". If you open a computer store named Apple, I think you can't get away with the argument that "It's a term from the agriculture industry!".
A bit like "Apple". If you open a computer store named Apple, I think you can't get away with the argument that "It's a term from the agriculture industry!".