I had the same reaction as you, but the point makes a lot of sense to me after some consideration. If I cover up the new ones, I can TOTALLY see how someone could associate the old ones with values and styles they find outdated. At an extreme, if I imagine asking my 16yo niece about the old logos, I wouldn't be at all surprised by a highly negative association with the old.
Yes exactly. They look like they're for grandma and will go with her pearls. And a Rolls-Royce.
I don't see what's so "lost" about that. It's certainly not the type of luxury vibe that seems to speak to anything desirable today. The logos look like something out of a museum.
https://imgur.com/NyhbDFC
We truly are lost.