The PMs/designers and everyone involved need a big project for all of them to get to the next level.
Otherwise what else would they do if there just isn't a big impact project available to work on? There would be no way to advance in their careers.
The incentive of any individual in an organization is not to please the users of the product, its to make the manager happy and meet the job matrix of the next level.
Those incentives drive the product outcomes and the product mirrors the organization
The PMs/designers and everyone involved need a big project for all of them to get to the next level.
Otherwise what else would they do if there just isn't a big impact project available to work on? There would be no way to advance in their careers.
The incentive of any individual in an organization is not to please the users of the product, its to make the manager happy and meet the job matrix of the next level.
Those incentives drive the product outcomes and the product mirrors the organization