How do they miss out on the benefits? This reads as if you still can sell plant-based food, just not name it with typical meat-names. And considering how strong the food-culture (& and industry) in Italy is today, this is kinda understandable. For the loud voices, this is part of their identity at the moment.
Also, isn't Italian food already very focused on plants? So the benefit are probably far less than in the more unhealthy country anyway.
Yes, and they also outlawed using "meat-names" for meat-replacements. I just don't see how this will have a 100% lose on the benefits of plant-based food. Maybe it does influence the market, maybe not. But the plant-based food is till there. The loose will not be 100%
What they they lose out 100% at the moment is on artificial animal-meat. But I also don't see where those have actual benefits at the moment. Availability on market is zero to none at the moment, and how much impact this will really have on climate and environment is still unknown at this point.
Also, isn't Italian food already very focused on plants? So the benefit are probably far less than in the more unhealthy country anyway.