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Indeed, I think first-mover advantage is generally quite overrated. It helps to have some forerunners soften up the market to make your penetration smoother, and I can't think of many major players who are there simply because they were the first mover.

It can take some time to undo a company's market share if they were first to market, but better products generally win out even if they're comparatively late (as long as they're not too late).




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