Yes, because it's faster and cheaper. You can now just outright create thousands of spam articles in an hour, or less, with only one person using prompts. SEO spam is already horrendous and is making search engines worse, publishers using this outright spam to both game SEO and advertisers is not great, imo. The problem is that there is plenty of backlash on bigger players doing this, but no one cares about smaller players doing it. Eventually that puts bigger players at a disadvantage, and they'll have to also start doing it enmasse. I think that's why we see them all slowly dipping their toes.
