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Because you have to maintain two code paths that are very different.

One of them gets a huge budget (pixel design) and has to rewrite major ML models. Very expensive. All for a small amount of users.

The other code path has most of your users, and can use whatever the R&D team throws together. And works for every customer, and can be easily bug-fixed if issues arise.

When you’re Google with Billions of users, your long-tail use cases are all common. You have to think about what that behavior looks like regardless.




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