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Google has been trying very hard to diversify, mostly through Cloud.

How well they are succeeding at that is up to interpretation but they are chipping away at Ads' percentage of revenue. It used to be higher than 85% but as of 2022 it's down to only being 58% of operating revenue[0].

0. https://www.cnbc.com/amp/2021/05/18/how-does-google-make-mon...




That's an article from 2021 that says ads were 80% of revenue


When companies figure out that cloud is a waste of money, this might not work.


Which mid to large companies have made this decision so far? I know there's Facebook, but their use case is exceptional.




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