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> but lots and lots of people want to select their seats. . .and are willing to pay for it,

How did we ever get by before? I've been flying since 1984 and never paid to select seats until about a year or two ago.




You weren't selecting your seat in 1984. You'd show up at the airport, the agent at the counter would print your ticket, and you would realize with deep horror that you were in seat 37-E in the back of a DC10 with its 2-5-2 seating arrangement.


Change it to dc9 and you are describing my first flight. 2-3 seating, engines on the wing, feels like you are outside of the plane. When I did a changeover to 747 it felt like I was in a quiet movie theater.


At least you're certain no kid will hit the touchscreen of the entertainment system in your headrest. Although the moment the person in front unfolds their backrest it's what the nightmares are made of.


On top of that, prices were also far higher. Air travel has gotten cheaper and more accessible over time with the option to pay for things you may care about.


I was choosing seats via EasySabre in 1986. Granted, my employer paid for a Sabre service via compuserve, but I was able to pick my own seat for free.

And when I had to book with an agent on the phone, I was able to pick not only aisle or window, but front of cabin, middle, or rear. Also for free.

Let's not normalize bullshit fees that are clearly a money grab. Kinda bizarre how many people are dissing this article and supporting airlines. I'm wondering if that's a Gen Z thing since they're used to paying service fees without realizing there are free alternatives.


The global middle class has grown and the volume of airline traffic passengers has exploded since the mid 1980s.

Looks like the annual number of airline passengers roughly doubled between 2006 and 2019: https://www.statista.com/statistics/564717/airline-industry-...


Everyone was getting seats allocated at checkin, which was at a checkin desk at the airport. If you were lucky, you'd get asked if you wanted a window or an aisle.

Then you could check-in by telephone. Then you could check-in online. Then airlines started exposing the ability to select seats prior to check-in. Finally, someone realized this could be a revenue stream and started charging for it.

At this point, British Airways will make you pay to reserve a specific seat before check-in even if you're flying in intercontinental business class unless you have an expensive flexible fare or are a frequent flyer.


Well seat selection is just working out you can charge for something that some care about (will pay for) and others don't (won't, largely unharmed).

But luggage for example: having it was to some extent subsidised by people who didn't/you paid for it whether you wanted it or not, in the bundled price.

It's more a problem of advertising & comparison IMO, I don't mind (quite like) these things being separated out otherwise.


Then you didn’t buy a basic economy seat or buy from a second tier airline like Spirit or Frontier.


Never traveled with family?


When I travel with family, the only way to get seats together was to not select seats. Online I'm presented with a map of just middle seats left, but if I wait until the gate for my seat there's magically adjacent seats so some of them.




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