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Google absolutely had a cohesive messaging app (Google Chat, later called Hangouts), they just threw it away and tried to rebuild it several times and under various other names and paradigms rather than iterating on it.

If they'd simply added a "WhatsApp/iMessage mode" to Google Chat in 2015 (i.e. allow Google account based users to seamlessly communicate with phone number based users), I think we might be seeing a very different messaging landscape today.




Google Chat was great back in its day (standard XMPP) and had a somewhat "loyal" and large user base. Rebranding it into Hangouts, rebuilding it, and generally sabotaging themselves was, well, their own doing.


> If they'd simply added a "WhatsApp/iMessage mode" to Google Chat...

They'd have been sued by WhapsApp and Apple if they did that since they're proprietary protocols.


We wouldn't because the issue always was iphone users never willing to use an app outside of imessage. What good is a messaging platform if more than 1/2 your network won't use it?


WhatsApp succeeded. Google misfiring 10 times giving people zero reason to invest was the problem.




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