I believe an idea that circulated early on in the media in regards to SpaceX, whether rumour or real, is that Musk was planning to basically do a reality TV-like show - and be able to fund the colony on Mars through that; who on Earth wouldn't want to watch the first humans land on Mars, live on Mars - and what "influencers" might volunteer to be some of the first to "report on" the experience, as entertainment - for better or worse?
He's also more recently said the revenues from Starlink, aiming to be at least $5+ billion monthly recurring revenue, will fund his Mars colony.
The reality is though he's now tapped into accessing the full abundance of the universe, and he's at least 1-2 decades ahead of everyone else, in part due to the synergy of his various projects: Starlink, Boring Company, Tesla, etc - all are technology that he'll need for Mars - so he can funnel revenues/sales back into those companies]; and Musk understands exponentials of scaled paths, and so him being 1-2 decades ahead, with the synergy of the multiple companies he owns/controls, every year he has the chance to leapfrog ahead another decade of any other competition.
He's also more recently said the revenues from Starlink, aiming to be at least $5+ billion monthly recurring revenue, will fund his Mars colony.
The reality is though he's now tapped into accessing the full abundance of the universe, and he's at least 1-2 decades ahead of everyone else, in part due to the synergy of his various projects: Starlink, Boring Company, Tesla, etc - all are technology that he'll need for Mars - so he can funnel revenues/sales back into those companies]; and Musk understands exponentials of scaled paths, and so him being 1-2 decades ahead, with the synergy of the multiple companies he owns/controls, every year he has the chance to leapfrog ahead another decade of any other competition.