here are some attributes of existing social networks that i believe are making them attractive to advertisers:
- all the customers are in one place (a single medium) so they're easier to target
- users naturally cluster themselves by interest, & many are similar demographic
- communication tools make word of mouth more efficient (e.g., I record all my recommendations)
- advertisers can buy off some users to enter spam into the network
- network growth rates are high
- ad prices are cheaper than tv & print ads (for the time being)
here are some attributes of existing social networks that i believe are making them attractive to advertisers:
- all the customers are in one place (a single medium) so they're easier to target - users naturally cluster themselves by interest, & many are similar demographic - communication tools make word of mouth more efficient (e.g., I record all my recommendations) - advertisers can buy off some users to enter spam into the network - network growth rates are high - ad prices are cheaper than tv & print ads (for the time being)