I think it's rather a cautionary tale of never growing income to meet your expenses. They never made a business; just a vc then yahoo then verizon then automattic-owned charity.
It's really fascinating how long some of these things can carry on. One of my contracting clients has been going for over ten years (!!!) without ever making a profit and even now with the waves lapping at their feet they're still angling for the next big investment tranche.
It's a case study footnote, a citation that proves that the social media economy could only bear 2-3 commercially successful participants. Everything else is just prospectors digging for oil and never striking it.
