that was a long time ago, under a previous owner. Automattic has seemingly tried to be a good steward of the tumblr brand, but it seems like at this point, the only people left using tumblr are unmonetizable.
the bad idea was buying tumblr. but i think automattic knew that when they bought it, and just thought it would be fun to set some money on fire for a while.
the bad idea was buying tumblr. but i think automattic knew that when they bought it, and just thought it would be fun to set some money on fire for a while.