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This website's automatic "subscribe" popup/prompt, which appeared in the center of the screen, covered all content, and had "404" in the middle of it, made me think I had clicked a broken link. Awful design.



I don't disagree but the brand is called 404.


I agree. With noscript enabled I could not see anything but this popup, and the giant 404 in it made me think for a second that the article didn't exist anymore or was behind a paywall.




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