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I do not understand why one should use this

I don't care to sit through sponsor reads, nothing more to it than that. When I'm viewing on a client that doesn't support sponsorblock, I'll manually seek to the end of the segment. Supporting the creator is great; I pay for YouTube Premium, though thanks to uBlock Origin I wouldn't see the add if even if I stopped paying. To a couple creators, I send a regular donation. If I could spend another $10/mo to make up for any revenue my sponsorblock usage loses other creators, I'd do that, but I'm less enthusiastic about regularly listening to sales pitches for the same products over and over again.

Also: I'm not sure how common it is for YouTube sponsorship contracts to have payment contingent on the view count for the section of the video with the sponsored segment, and I'm not sure if the way sponsorblock skips such segments is visible to YouTube's analytics. With at least some of the most prolific sponsors of creators I watch (Audible, Brilliant, etc) the payout is based on how many viewers sign up for a trial through the affiliate link. And YouTube has no incentive to make it easy for creators to share their detailed analytics with third-party sponsors, since independent sponsorships cut YouTube out of the deal. YouTube would prefer creators replace their independent sponsor reads with mid-roll ads.




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