Road signage and TFL are the exception. Most commercial ads are really bad.

foldr · on Oct 30, 2023

What are you comparing it to? Compared to the US any many European countries, I've always thought graphic design in the UK tended to be quite tasteful and restrained.

kranke155 · on Oct 30, 2023

Comparing it to my favourite countries in Europe. Portugal, Spain, Greece, Italy. All have more innovative and interesting visual design (for the most part).

foldr · on Oct 30, 2023

Hmm, I certainly can't agree in the case of Spain. Spanish ads feel quite dated to me. There's obviously a subjective component here, so probably not much to discuss.

kranke155 · on Oct 30, 2023

Maybe take a look at Spanish Behance https://www.behance.net/search/projects?country=ES

There's such a wealth of illustration and color. Of course this is all very personal.

foldr · on Oct 30, 2023

Sorry, I'm not sure how I am supposed to draw any conclusions from this.

kranke155 · on Oct 30, 2023

Comparing countries in Behance is a good way to see what is the best graphic design produced in that country.

Virtually all graphic designers, at least in Europe use Behance as a portfolio.

So by switching between countries you can get a decent idea of what kind of graphic design is being produced.