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There's nothing organic about Eric Weinstein or Lex Fridman.

Do we know how this was done before? Let’s say you are a hit broadcast network, and you have these new hit shows called Friends and Family Matters. What’s your plan as a broadcast company now?

Should the TV company organically wait to see what kind of TV shows audiences want to see? Or should they create 10 shows that copy Friends and Family Matters, each targeting a different demo (you know, like black people, or women).

So, if you want to build a loose network of content creators, with your fulcrum being like a Rogan for the general demographic, with a contrived character like a Friedman being the “nerd”. So the loop here is you cast a wide net with Rogan, then niche them down to your Jocko’s, Friedman’s, etc.

Rogan doesn’t disclose when he does Ad drops anymore either. So he’s a really bad actor at this point.

Like yeah Joe, you just talked about McDonalds for 10 minutes for free again on an episode with 10 million listeners huh? Oh, talking about the latest movie in theaters again? As if that’s not a 5 minute ‘hey McDonald’s, we can leave this 7 minutes in about how your Coca Cola tastes better than regular Coca Cola, or we can just edit it out. I’m sorry? Did we say edit out? What we meant was, how about like 30 million for 6 month campaign? No? Okay, see ya. No, we never recorded anything about McDonald’s soda tasting better.




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