The Load Records/Three One Gee/Troubleman era was incredible.
Blogs and forums were ubiquitous, but the average person's attention had not yet been strip mined by * platform companies. Pitchfork was just getting started, too, and (cruicially) Spotify wasn't even an idea yet, so independent artists could reliably make money the old fashioned way (CD/album sales) but had access to a much larger community of potential listeners.
Everything still had a very decentralized and DIY feel.
Blogs and forums were ubiquitous, but the average person's attention had not yet been strip mined by * platform companies. Pitchfork was just getting started, too, and (cruicially) Spotify wasn't even an idea yet, so independent artists could reliably make money the old fashioned way (CD/album sales) but had access to a much larger community of potential listeners.
Everything still had a very decentralized and DIY feel.