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A bank is a bad example. The only thing we use bank websites for is to check our transactions and transfer money.

My business checking account has started offering partner promotions from the transfer screen and I’m tempted to switch to another bank because of it. Their developers and designers were tasked with delivering that component. At the same time they took away their mobile app and mobile check deposit because it was not secured properly.

Most bank websites and apps are examples of teams and organizations focusing on the wrong thing in my opinion.




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