Bridging that gap can be difficult. I always try to include leads in business meetings, provide weekly reports on how their work is performing (do users actually like the feature that was built? Is it generating revenue for the company, etc...) I've found teams generally are excited at first, but then immediately start complaining about "more meetings," getting told "You're the PM, why are you asking me, you write the specs"
It definitely needs to be a 2-way bridge, and when both sides can and do come together, great things can happen!
It definitely needs to be a 2-way bridge, and when both sides can and do come together, great things can happen!