The eye opener for me was in the mid-late aughts. A coworker for whatever reason did a deep dive into the world's knowledge of GI Joe lore. Before that I wouldn't have even considered there *was* lore that was that well fleshed out. And before Wikipedia I assume that knowledge was known by only a small handful of supernerds. And yet, some random person went down the wikipedia rabbit hole for a few hours and knew everything.
