Ugh, completely disagreed. Do we really want startup funding run by Statler and Waldorf? Academic reviewers tend to be looking for ways to reject your paper, not even trying to give an honest evaluation.
A surprising amount of peer review is actually done by lowly graduate students who are assigned papers by advisors. I really try to give an honest evaluation :) [and my experience is most people generally do]. However, like it was mentioned above, the penalty for rejecting a good paper is really low.