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Is there a name for the specific kind of moderate-level of mental anguish I felt when reading that?


In german and spanish there is an expression for shaming for others. Fremdschāmen / Verguenza ajena. In english cringe, maybe?


Cringe


"Consultant"


The sad thing is if that guy was doing a presentation, there'd be middle managers and C-Level people nodding while being inspired...


Vicarious embarrassment


That is what you get when you combine the peak of a hype cycle with the existence of shockingly stupid people.


Jesus, I hope this guy is just posting a sarcasm. This reminds of a post from a guy (SDE2 in Amazon) I remember, leaving Amazon and posting how great he was as an engineer and a bar-raiser.


That seems like a guy who would be interested in investing in a busco quadnary startup.


Surely this is just shitposting.


You'd hope as much, but it reads very similar to other serious corporate-speak. Take the explanation for why Keysight Technologies is called Keysight Technologies:

'The name Keysight is built from two English words: key, meaning indispensable or essential, a means of access; and insight, meaning the power of seeing, having vision and perception. The name connotes seeing what others cannot, having the critical or key insight to understand and unlock the changing technology landscape.

Keysight reflects what's in our DNA, what we strive to provide to our customers - the key measurement insights engineers need to accelerate innovation and ultimately achieve success - whether they see success as being first to market, increasing their differentiation, ramping up production, or achieving lower costs of test within a rapidly changing technology landscape.

According to Ron, the name Keysight "captures the spirit of our new company - innovative, insightful, and forward-looking, with the special kind of vision to sort through the rapid technological revolutions and anticipate customers' needs so they stay one step ahead."'[0]

So I'd say all bets are off.

[0] https://www.keysight.com/blogs/keys/2018/09/25/keysight-and-...


Eh, I don't see anything wrong with that. You have to rename the company. "Agilent" and and "Hewlett Packard" are taken. So you pick a name and make up some marketing fluff to justify it.

"Keysight" sounds like "key insight," which is what you get from decent test equipment. They could have done much worse.


I also don't see anything wrong or cringe with the explanation.


Poe's Law strikes again




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