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In a hypothetical world without adblockers, wouldn't YouTube need to show a lower amount of ads per person to make the same amount of revenue?



No, look at cable. Companies will turn the dial up on ads as much as they can, consumers have shown that they'll tolerate the current level of ads on YouTube, Hulu, Netflix, etc.

It's no different than price points, not showing the amount of ads the market will bear is leaving money on the table.


That trickle down fever dream has been on repeat for ages now but still hasn’t come to fruition.




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