People care, but there needs to be balance between environmentalism and social mobility. The “haves” are the ones telling everyone else to continue being “have nots”. Current environmentalist attitudes are becoming religious and self righteous.
There are haves and then there are haves. The super rich have a much higher per person impact and they can afford to do things efficiently rather than cheap and polluting. Then global middle class also have a higher per person impact than the global lower class. So what if some people are unfairly targeting the “have nots”? We don’t have to let them drive the conversation and distract from real issues.
