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I actually worked on system just like OP is describing and we ran everything ourselves including DBs (on k8s) so I can offer some perspective. For egress heavy services such as video minimizing outrageous cloud egress fees is key. Having an ability to tell your cloud account manager you can easily run multi-cloud or on-prem makes it a lot easier to negotiate sane rates.

Ultimately you’re competing with the likes of Twitch (IVS), youtube and cloudflare on price and they ALL run their own compute so at certain size you will have to run your own hardware to stay competitive especially now that zirp is in rear view mirror.

See Dropbox as another example of this but in documents/storage space




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