Looking at the CPU market, competition did lead to lower prices: AMD are the best, but their CPUs are very reasonably priced because Intel is close behind.
In the gaming market for GPUs, Nvidia has no competition except in some niche areas. Overall, their lead in upscaling software is too commanding so they can price how they want. Customers are paying 15-20% premiums for the same raw hardware performance, all to access Nvidia's DLSS, because there's no good competition.
In the gaming market for GPUs, Nvidia has no competition except in some niche areas. Overall, their lead in upscaling software is too commanding so they can price how they want. Customers are paying 15-20% premiums for the same raw hardware performance, all to access Nvidia's DLSS, because there's no good competition.