People don't usually get employed to make things with no demand, and people who work for companies with a budget line don't really care how much the nVidia tax is. You can thank hobbyists for creating a lot of demand for compatability with other cards.
There are so many billions of dollar being spent on this hardware that everyone other than Nvidia is doing everything they can to make competition happen.
I can only point you to cloud financial results and the huge cost of the AI race. Note also the story recently about OpenAI looking at building their own chips. Companies absolutely care immensely about the cost of GPUs. It's billions of dollars.
There is huge demand for AMD cards that can efficiently multiply matrices together. The issue is that while there are currently isolated cases where people can make them do that, it doesn't seem to be possible at the scale that it needs to happen at.
AMD are being dragged along by the market. Willingly, they aren't fighting it, but their focus has been on other areas.
They've shifted a large pool of experienced engineers from legacy software projects to AI and moved the team under a veteran Xilinx AI director. Fingers crossed we should see significant changes in 2024.
